Considerations when Looking for a Good Link Building Service
Today most business owners and internet marketers outsource their link building to professional link building services. Professionals will do a better job in link building because this is time-consuming and is not exactly what will interest those who are not experts in it. Link building together with great content and basic SEO are the important things that can help your website attain high rankings in search engine results pages. If link building is not done correctly, don’t expect your website to have high rankings in search engine results. If your website has low rankings in search engines, then traffic to your site will also be low, so don’t expect your business to grow.
Here are some of the things to look for in a professional link building service.
If your backlink has authority and page rank, then it also gives authority to your site. A backlink in a site with high page rank has more authority than dozens of backlinks in low page rank sites. But, while this is true, your backlinks should not only come from sites with high page ranks. To make it look natural to search engines, you should also have backlinks from sites with low page ranks. Backlinks from sites with high page ranks are the ones that can help increase your rankings. If the link building service is able to provide you with high pagerank links then it is a good service to hire.
The anchor text is the highlighted part of the backlink that is created, and this is clickable. Your keyword or keyword phrases should make up your anchor text. IF you have no targeted anchor text, then you link will not be effective SEO-wise. You should always ask your link building service for your anchor text.
Some link building services create backlinks on sites which charges a fee after a month if you want to continue creating backlinks in their site. A better and more effective method of creating high page rank backlinks is to make comments on blogs with high page rank. Comments can be deleted after a month and what your link building services can do is to replace deleted comments.
IF you want to have backlinks from websites that have a high value to search engines, then your link building services can get links of websites that have the .gov or .edu extensions. Since these websites are educational or government oriented, they naturally have a high authority. Either you don’t have backlinks in these sites or you are charged extra by your link building services because it is hard to create backlinks in these sites. It would then be great thing if your link building service can include it in your package.